Digital solutions are tools which use technology to improve processes and provide new channels of customer interaction. They can help businesses remain in the game, meet customer demands better, and drive growth. However, identifying and selecting the right ones requires careful planning. Here are some important aspects you need to take into account when choosing a sophisticated digital business system.
Many digital solutions rely on the use of a variety of innovative and scalable technologies that allow them to grow as a company and adapt to its requirements. But this digital storages streamlining regulatory compliance flexibility comes at a cost. It’s not unusual for successful solutions to create requests for more services along with greater personalization, and even more variability. The challenge for digital businesses is to enjoy the complexity that creates value, while avoiding complexity that isn’t.
Complex digital solutions can automate routine tasks. This lets employees spend less time doing administrative tasks and instead focus on more important tasks. They can also improve data management and allow for more accurate decision-making through real-time monitoring of data. These solutions also help to reduce costs and make scaling the company more manageable.
Articulating the value of these abstract capabilities is a major challenge for sales professionals. They need a strategy to explain how their solutions will provide tangible rewards for specific customer needs, and they should be able change their value proposition when the needs of various customers change. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to Plan Your Business for Sustained Success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.
